New markets open not only because of novel technologies; shifts in values  culture also are potent sources of innovation.
——Stewart Clegg
新的市场的开发并不仅仅因为新颖的技术；价值与文化的转型同样也是创新的强大源泉。
——斯图尔特·克雷格
You can be totally rational with a machine. But, if you work with people, sometimes logic has to take a back seat to understanding.
——Akio Morita
你与机器打交道完全可以保持理性。但是，如果你与人打交道，有时逻辑需要让位于理解。
——盛田昭夫
The company is moving from product marking to audience marketing.
——Oliver Roll
企业正在从产品营销转向受众营销。
——奥利弗·罗尔

他们不懂得营销业务的严酷现实是要带来现金流，而不只是进行大规模广告攻势。
——维杰依·索兰尼
The leader...is the translator, the articulating point between the group's genius... the public,the marker.
——Warren bennis
领袖......是一个团队的才智与外部、市场之间的翻译官、推动者和节点。
——沃伦·本尼斯
Truly great brands are far more than just labels for products...they are standards that are held aloft under which the masses congregate.
——Tony O'Reilly
真正伟大的品牌远远不仅限于是产品的标签...它们是大众聚集其下的高扬的旗帜。
——托尼·奥赖利